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Description: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. A bachelor's degree in marketing can help you learn the basics of creating compelling marketing campaigns. In these programs, the focus is on advanced marketing topics such as how to predict and control consumer behavior, building a brand and leveraging new media. Another important topic is the new role of social media in marketing and, by ...Marketing Major (B.S.) Bachelor's Online Program Undergraduate College of Professional Studies. Materials Science (M.S.) Master's College of Engineering and Physical Sciences Graduate School Durham Graduate Program Paused Not Admitting New Students.This is in addition to the previously offered ranking tables, focused on business analytics, finance, management and marketing programs. 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